MTV Campaign Launch on 16th Oct, 2020.

In October 2020, MTV India, along with ORGAN India as knowledge partner, launched a campaign to spread awareness on organ donation called #YourOTPToHeaven under MTV Organ Daan.

This campaign was to sensitize the youth of our country through a unique and interactive concept wherein one could enter their details to pledge to be an organ donor and generate their unique OTP number for entry into Heaven. Millions of people across India were sensitized through social media campaigns, billboards, short films and TV ads.